Mar 20, 2020, 12:19 PM
by Luke Weinhagen
—“Then why are people so overwhelmed by P so often?”—
Teaching people how to replicate P methodology and to produce P output is complex. (discovered-P/constructed-P)
Teaching people how to consume P output is simple. (applied-P)
We say to people “we have the answer” then they ask “Ok, what is it?” and we start teaching them how to construct P.
But this is not the answer is it?
This is how to find the answer – and we advertised that we already had the answer. So those seeking the answer get overwhelmed by lessons in methodology they never sought. How can they not be confused and overwhelmed? In offering the methodology in response to “What is the answer?” we create the perception that the only way to access the answer is to construct it yourself.
It is the teachers curse. We value the “how” and the “why” and project that value onto anyone asking the “what”. We are conflating production and output.
I think John’s success, and the success we are seeing ITV have, are at least in part because they de-conflate production and output and offer their audiences a consumable framing of output. (this is not a dumbing down, it is giving the market what it is specifically asking for – the answer).
(CD: This was helpful. thanks)