THE THEORETICAL HIERARCHY OF ORGANIZATIONAL EVOLUTION
(useful idea)
4 – LAW: Customers, Brand, Channels, and Income Stream, Predictability
3 – THEORY: Innovation (business model), Investment, Possibility
2 – HYPOTHESIS: Talent, Effort, Searching For A Business Model
1 – FREE ASSOCIATION: Idea (Free Association)
All human endeavors follow this principle just as most physical evolutionary organisms follow the “fibonacci, golden ratio, nautilus” sequence.
The evolution of business is no different from the evolution of any other field of knowledge except that time is one’s enemy, competition is brutal, and testing is ever-present and inescapable.
Curt Doolittle
The Propertarian Institute
Kiev, Ukraine