Jan 7, 2020, 3:49 PM

I love it that height aversion is genetic. In the 90’s I had to take drugs to work on the 22nd floor, and even the 9th floor in Kiev was hard on me. I’m good thru about six. Otherwise it triggers the vertigo, and once it start’s is unmanageable. I can’t even watch videos, tv, or movies of heights. The vertigo sticks for up to three days. Worst episode was that dance club in Vegas at fifty something floors with a glass floor. I just lost my vision typing this by remembering it. I did fine until I broke my concentration. Once I did in like three seconds it was over. I had to keep my eyes closed and hug the wall all the way down. My sister can’t do bridges. They don’t bother me. Neither do planes. And I don’t have a problem on mountains, just buildings. It’s something about flatness – any time my brain can imagine the ground as a wall it’s over. I did this sales call once on the thirty-something floor of the Darth Vader building in Seattle. I sat in a chair and pressed my left foot down crossed legs, and pushed my right knee upward under the table for an anchor. The entire time the room was doing the whole carousel thing and I maintained composure. We got the deal. Really. The staff had no idea. Not until we got near the elevator and I couldn’t control it any longer. lol Truth is I think it was one of our few project failures. Company was in deeper trouble than they let on. They needed a contractor but wanted someone to take the liability. Doesn’t work that way. You want staff and cheap get a body shop. You want liability then you pay for it. That’s how tech works. But don’t ask for one and then try to morph it into the other. We did like 2500 projects a year last I recall. Always within 3%. Pretty much never failed. No matter what it takes. A good firm whether advertising, marketing, or tech, can only hold so many customers in the portfolio at any time and take ownership of success. Customer acquisition is like 250K. Much better to hold them. So if you gotta eat profit it’s totally worth it. But you gotta fire customers regularly if they don’t appreciate it.