We’re decreasing tolerance for, and extending the liability for, the truthfulness and reciprocity we already enforce in contracts, selling, marketing and advertising, to all speech in public to the public, on matters of the public, making it impossible for anyone, including you, marketers, professors, intellectuals, media, and politicians, say anything they can’t testify to in court, because it is testifiable, and reciprocal. Meaning you must limit your public speech in public, to the public in matters public, especially for persona, economic or political gains, to what you can demonstrate you know enough to testify to, and that you can demonstrate you are not advocating, encouraging, or causing, the imposition of costs upon others without their fully informed, voluntary exchange. The only objection you can have is if you want engage in false and or irreciprocal speech. This means we will restore libel, slander, harmful gossip (undermining), psychologizing and moralizing (undermining instead of explaining the rational incentives of the people involved), suggestion(implying but not stating), obscurantism (hiding the truth), all left attempts at using the government to take rather than exchange between us, and all left attempts at lying about humans, our psychological, social, economic, and political orders. In other words, it will restore our informational commons to only that which one warrants is not false and not hurtful or harmful, or you will pay the price as if you did so in court. This means you can say whatever you want as long as it’s a constructive, a compromise exchange, helpful, and true. It means you cant say anything that’s destructive, encouraging conspiracy, harmful, and false. Yes the government, the media, advertising, marketing, public intellectuals, professors and teachers can no longer say comforting false things, and that your protection as a consumer made every single person in a company responsible for telling the truth and doing the reciprocal, ethical, moral thing, or they are open to prosecution. Yes it means that there will be a flurry of court cases as we build up a body of law for the many new conditions the law must cover, but this is what we do all the time, and we are very, very good at it. And it is very hard to be found guilty if you have in fact been careful with your words. And of course, no one cares about petty individual slip ups. We all make them. It is however different when it’s in the media, or from a public intellectual or politician attempting to inform the public or frame public discourse.. I suspect a rapid decline in news and a rapid shift in what remains, and that twitter and Facebook will have very serious problems if they are publishers, and as such will shift to platforms. And very quickly we will go back to a much less politicized, much more peaceful, much more prosocial civilization.”