European American Invention
1970’s
Possible due to (a) rise of consumer class as majority (middle class consumer majority) (b) women’s role in disposing of 70%+ of household income, (c) women’s targeting by mass media, (d) the pill (e) economic demand for women in work force in response to demand for female driven consumption. (f) end of necessity for marriage for economic means. (g) resulting in decrease in demand for male work productivity and participation, resulting in decline in quality and number of desirable males. (h) resulting in male exit from social economic interests in the polity.