. . .

I have a strict no-ridicule, no-meme, no-stupid policy. And it has worked well for me.

Either make an argument, say something accomodating, or shut up.

The way to defeat Ridicule, Shaming, Gossip, and Rallying ( feminine argument) is to return the ridicule, repeat the material question, avoid all engagement outside of it, and exhaust the other parties, using the venue to promote your ideas.

If in person, use violence.

i use it, recommend it, and write about it.

All online attacks are marketing opportunities. If you are marketing the truth then likability is irrelevant. if likability is relevant then one is not selling a marginally beneficial truth.