The open source market already designed a car. It looks like a 68 camaro, meets a baja trophy truck. (Rally fighter)

The independent market is already building desirable custom cars for under 100k. (Rhino XT)

The problem is building a desirable car design under 30k.

The reality is that most of us want variations in use, styling, and interior. But your average Jeep Wrangler body provides a pretty open platform for anything you can imagine – sort of like the VW Beetle did way back in the day….