WHY THE SWAN LOGO? FALSIFICATIONISM.
—“Why do you use a black swan as your symbol?”—Spooky Question @QuestionMThings
—“P is a completion of scientific method which works by falsification. No matter how many white swans you see, it doesn’t justify a claim that black swans don’t exist (Hume).”—Martin Št?pán
That is, of course, the correct answer. 😉
And …. Via Taleb, Counter-intuitive, radical, unpredictable events are more influential than the foreseeable. What you don’t know and don’t predict is what will harm you. Whatever doesn’t kill you makes you stronger. Seek Stresses for fitness (survival). Note that we are distancing ourselves from Taleb now that he’s gone over the edge.
And … it’s Elegant, Rare, and Beautiful. 😉
And … it’s a peaceful normie-friendly icon.