SELLING THE TRUTH Most marketers are sh-t for two reasons: 1) they are trying to

SELLING THE TRUTH
Most marketers are sh-t for two reasons: 1) they are trying to get attention without contributing value 2) what they are selling is undeserving of attention.

If you can’t sell it with the Truth, Succinctly, and Elegantly, then you have to use some version of fraud to sell it.

What Do We Sell?
Truth was enough to create the west, and Truth is enough to restore, preserve, and evolve it. But Truth needs a means of enforcement. Not of the truth, but of prohibitions on falsehood by ignorance, error, bias, wishful thinking, suggestion, obscurantism, fictionalism, and deceit.

The problem? Truth is eugenic. The universe has but one law, and it is a merciless one: “Evolve”. And evolution is a costly commons – the most costly commons. which is why only Europeans produced it.