LAUNCHING THIS YEAR We cannot ‘launch’ early. It’s why most startups fail. A mov

LAUNCHING THIS YEAR

We cannot ‘launch’ early. It’s why most startups fail. A movement is no different from a business. The market timing matters. We will ‘launch’ this year. But we lead with the solution – not an emotionally satisfying but ultimately defeating rallying for the sake of rallying without a definite ‘contract’.