FEMALE INCENTIVES AND COGNITIVE LOAD Women evolved a sensitivity to, and excitem

FEMALE INCENTIVES AND COGNITIVE LOAD

Women evolved a sensitivity to, and excitement from, attention – especially envy, as a means of testing their status. They seek this status by either fertility (body), dominance (behavior), or hyperconsumption. The attention is an insatiable good – if they can’t compete by merit.

Forgotten however, is that women also evolved to carry a cognitive load – what we call ‘worry’ – and that the reason for negative expression of their hyperconsumption, is that their cognitive load isn’t satisfied by the purpose of that demand for consumption – their children.