FILLING MARKET DEMAND —“Curt: I think one reason you are refreshing is that yo

FILLING MARKET DEMAND

—“Curt: I think one reason you are refreshing is that you are an example of older WASP masculinity. We are taught from a young age that to be masculine “cool”, assertive, that we must adopt the identity or manner of Irish or Italians [bravado] to be masculine white men. And most who are not WASPs implicitly support this, as it lowers our SMV relative to theirs, to have a large segment of their competition deemed stiff, uncool and out of style.”— G.