hard to compare our collective loneliness against that of previous generations,

https://www.theguardian.com/us-news/2019/jan/26/pill-for-loneliness-psychology-science-medicine—“It’s hard to compare our collective loneliness against that of previous generations, as we simply haven’t been measuring it consistently, but recent estimates suggest that anywhere from 22% to 75% of American adults are persistently lonely”—

This is the end result of hyperconsumption.