MORE ON TRADEMARKS There is a great difference between an imitation, a likeness,

MORE ON TRADEMARKS

There is a great difference between an imitation, a likeness, and a similarity. Trademarks prohibit imitation, require distinction such that products differ in likeness, but do not prohibit similarity. The consumer must not be fooled, nor may the consumer purchase a signal good, and then display it as an act of fraud. However, one may not possess a claim to an idea.