RULE OF THUMB OF ADVERTISING ***All good advertising is very simple: the truth s

RULE OF THUMB OF ADVERTISING

***All good advertising is very simple: the truth spoken elegantly and succinctly is and always will be the best method of advertising.

Unfortunately too few people know how to speak truthfully and too few products, services, and information, can survive in the market if they are sold truthfully.

Ergo: if something is advertised other than truthfully, elegantly, and succinctly, either you should not buy from the people who sell it, or you should not buy what they are selling, or both.***

(from elsewhere)