Things HBR doesn’t tell you. Entrepreneurs are largely born. If you require insp

Things HBR doesn’t tell you.

Entrepreneurs are largely born. If you require inspiration rather than relief from frustration you don’t have the gene.

Small/medium business owners have the highest average income our if every single occupation.

Opportunities can be captured by many means:

By your incentive to pursue an otherwise unprofitable niche market.

( tech services )

By your disruption of an inefficient cost structure.

( aged bureaucracy )

By your invention of a replacement of marginal difference.

( shrinking disk drives )

By applying credit to an efficient but disrupt able market.

( big box stores )

By appealing to greed and fantasy.

( gambling )

By taking advantage of taboos, laws, and regulation.

( black market and drugs )

By selling harmless pseudoscience.

( dietary supplements )

By taking advantage of hardship

( mortgage schemes )

By perpetuating a fraud. ( financial services)

By the use of bribery. (Corruption)

By violent coercion. ( organised crime )

By conspiracy ( govt )

By conquest. (War )

Ideas are neither scarce nor special. Customers, marketing, sales and distribution channels as scare everyone and special.

It is almost impossible to preserve customer focus of employee and management effort. People seek to avoid it like the unpredictable work that it is.

Credit capacity is more influential than product quality.

We try to be cunning to get attention but customers just care about the truth. Tell them.