OVERSING (diary entry) Trying to make a short demo video for Oversing for the ho

OVERSING

(diary entry)

Trying to make a short demo video for Oversing for the home page. It’s killing me. How do you do a demo for something that big? I am too close to the product, I know.

You have Slack, Trello, Asana, and maybe Mavenlink at the low end of the market. You have Jira above them in the technical market. You have the Microsoft, oracle, and SAP stacks at the top of the market.

Oversing looks and feels like a mix of all of them. The buyer is not the end user like slack trello and asana – or even Jira. The buyer is at the middle or senior management level.

Why? Because Oversing enforces process and policy through workflows. Sure, our workflows can be configured by power users – they’re pretty intuitive. But you can create organizational policy. And you can do it in multi-language, multi-currency, complex organizational structures, with different processes.

Now, when we show it to developers they ‘get it’ and love it. And sure, they’re our first market.

But it’s not just for in-house development so much as for agencies and consultancies and service companies.

Oversing is to profit and loss organizations as Jira and Confluence are to help desk and production organizations. Oversing is to the enterprise as slack, trello, asana and mavenlik are to small businesses.

So when we demo oversing, we show the accounting stuff first, then the workflows, then the user experience. Otherwise people get anchored.

So I have to script this video somehow that shows off the heavy duty parts of the product without terrifying the end user. I suppose I can lay it out in the first bit with an illustration of some sort….

Hmmm…. tell them what you’re going to tell them, tell them, tell them what you told them.

Keep it basic because all of the features will have individual short videos anyway.

Well… thanks for letting me think out loud. lol