There is a very big difference between conformity and not imposing costs. Confor

There is a very big difference between conformity and not imposing costs. Conformity can be thought of as investing in the commons. Not imposing costs merely prevents harming them. One of the greater problems we have had is in destructive signalling and advertising as a luxury good. Signaling is one thing. Trying to get attention another. And exporting costs yet another.

punish the wicked: the exporters of costs.