WHY ARE WOMEN’S COMMODITIES OFTEN MORE EXPENSIVE THAN MEN’S (HINT: WASTE) Market

WHY ARE WOMEN’S COMMODITIES OFTEN MORE EXPENSIVE THAN MEN’S (HINT: WASTE)

Marketing and Advertising tend to reflect fictions not truths. Prices tend to reflect truths not fictions. For counter-intuitive price differences, find a way for human behavior to explain why a given price is true. (This is operationalism, or what we call incentives.)

Women display higher sensitivity when selecting purchases. There are evolutionary reasons for women doing so. Men display lower sensitivity when selecting purchases . There are evolutionary reasons for men to do so. In all products that cater to women companies require greater variation in product lines. Fashion in particular. And in all product lines companies experience greater losses. Ergo, women’s products are more price-perishable.

The fact that it’s difficult to sell to women, yet women dispose of most income, creates a lottery effect. Much of this lottery effect encourages entry into the market for women’s products. Women benefit from this lottery, both in discounts on goods and on greater variety of goods. Suiting their greater discretion.