(James Santagata corrects me.) My argument was this: that consumers provide an e

(James Santagata corrects me.)

My argument was this: that consumers provide an exceptional means of low cost R&D because they make small investments at low transaction costs. However, the ‘big money’ outside of advertising (gambling) is still in the enterprise customer. That is because the switching costs for consumers is low, and the switching cost for the enterprise is high.

It has taken a long time for hurricane caused by the justice department’s flapping of butterfly wings to dissipate, but it’s clear that it’s dissipating and that massive consolidation will be possible.

Why? because owning customer relationships and the curatorial influence of brand has been suppressed for a decade. And I see a peak over there on the horizon.

The accumulated value of prior generatoins anchored past customer-owners. That anchor has dissipated also.

More later.