Dear Budding Entrepreneurs: Smart people have a disease: they are lazy. They thi

Dear Budding Entrepreneurs:

Smart people have a disease: they are lazy. They think too much. And they gather too little information. If you’re thinking rather than researching you’re just lazy, not smart. The same is true of Rationalism versus Empiricism: if you’re thinking rather than researching, then you’re just lazy (and not very bright).

Smart people exhaust all possible knowledge until the answers all come back the same. Talk to people. Get information. Look at details. As advice. Analyze competitors.

Smart people don’t plan so much as have clear goals, do lots of research, and seize opportunities. And why to some people fail to do this even if they think they’re smart? Because despite the fact that other humans are the source of knowledge and you need to seek to understand others, to empathize with them, and to work with them – and it’s something you’re simply avoiding.

If you think you’re smart and efficient – you probably aren’t either of them. You’re avoiding work and avoiding social interaction. And the primary reason you avoid social interaction is fear that your bubble will be burst.

Advantages are found in unpredictable outliers.

A plan is a bubble to be burst. A goal is merely the end point obtained by seizing identified opportunities.

Business plans are sh_t. The ultimate business plan? Find customers. Sell them what they need.