NONSENSE – CREATIVE DIRECTORS If we look at the middle of any business women com

http://adage.com/article/agency-news/women-aim-increase-creative-ranks-3-conference/295744/?utm_source=agency_email&utm_medium=newsletter&utm_campaign=adage&ttl=1415988872FEMINIST NONSENSE – CREATIVE DIRECTORS

If we look at the middle of any business women compete exceptionally and often displace men, if for no other reason than women integrate into organizations more easily. If we look at the margins, both at the most troublesome and most exceptional, the ratio of men to women rapidly increases. We have known why that is the case for many, many years, and there is zero chance of altering it. As far as we know, saturation in the workplace has been achieved. There are not enough women at the upper or lower ends, to compete with men at those ends..Women are not held back. It’s just how evolution made us: men in the top percentiles in every field, and in the bottom percentiles in every field, rapidly exceed ten to one, and at some points achieve 40 or 50 to one. That’s pretty hard science and there isn’t any material chance of changing it.

There are great women creative directors, but the ratio will always remain fairly constant. Its’ a function of distributions not of ability or bias. The best we can do is make the best of each other as individuals – we have spent too much time making gender irrelevant to make female gender any particular consequence.