THE FIRST KILLER APP FOR THE ENTERPRISE OF THE 21ST CENTURY I think we did it. I

THE FIRST KILLER APP FOR THE ENTERPRISE OF THE 21ST CENTURY

I think we did it. I didn’t really realize it until the past week. But I think we did it. Don’t want to get ahead of myself. But…. I think. I think we might have done it.

Why can’t, say Google+, compete with FB – really? Because FB collected so many users that the network effect wasn’t possible to break. Why hasn’t something like FB or Gmail really penetrated the enterprise? Why are Outlook and exchange still so popular despite being two generations behind?

Didn’t get the value prop right. No reason to change.

Now there is.

Might be crazy but I don’t think so. Might blow it. Easy to blow it. But honestly, I think I’ve got it. Need to spend more on it. Different launch now. Different pitch. Broader value prop.

Sure, all those people who work in services businesses will want to use it just like we’d planned.

On the other hand – just about every company would be better off with Oversing than whatever email or collaboration system they’re using today.

We have started collecting beta sites. Got a few now. I don’t want to get too many. Just a handful.