BRAND POSITIONING I’ve settled on the brand positioning for Oversing. And I’m ex

BRAND POSITIONING

I’ve settled on the brand positioning for Oversing. And I’m excited about it.

Now, as some of you know, I wanted Oversing to serve the Enterprise market. We designed it for the large international business with multiple offices, and time zones, and management models. That means, multi-location, multi-language, multi-currency, with organizational structures, ACL security, and complex workflow.

As we built our previous 100M tech and internet agency, we acquired smaller firms.

If your product starts out in the market able to satisfy the needs of the enterprise, you can, remove or turn off features and satisfy the medium business market, and of course the small business market.

But the reality is, we built Oversing for the Enterprise. And so we’re going to address the enterprise market. We will configure a smaller version that does not allow multiple currencies, or multiple locations, and this product will serve the SMB and individual market.