BIZ: EATING YOUR DOG FOOD We are getting fairly close to being able to use our p

BIZ: EATING YOUR DOG FOOD

We are getting fairly close to being able to use our product Oversing to run our own business. Just another month or two.

At Microsoft we had this saying “eat your own dog food” which means “Use our own products”.

The thing is, you should WANT to use your own product.

It’s the same thing with CEO’s. If you’re going to build products, you should WANT THEM. For yourself. ‘Cause you’ll obsess over them.

I love Oversing. I think it is the most awesome product that’s ever been built for the services market. And if I didn’t, then I wouldn’t build it. And I wouldn’t want to use it.

You can’t obsess over something you don’t want and love. You can only obsess over the money it makes, or the happiness of the customers you want to keep, or the people you want to work with.

But if you’re selling a product, your first obsession needs to be teh product. You should build products for yourself. If you have good taste. Customers will want it too. And while I agree that you can make products for customers, based upon customer demand, if you aren’t creating that demand, then you’re not obsessing enough about your product.

Obsession is a beautiful thing.