VIOLATING HUMAN SCALE Human scale in architecture is deliberately violated: 1) f

VIOLATING HUMAN SCALE

Human scale in architecture is deliberately violated:

1) for monumental effect. Buildings, statues, and memorials are constructed in a scale larger than life as a social/cultural signal that the subject matter is also larger than life. The extreme example is the Rodina (Motherland) statue in Volgograd (Stalingrad).

2) for aesthetic effect. Many architects, particularly in the Modernist movement, design buildings that prioritize structural purity and clarity of form over concessions to human scale. This became the dominant American architectural style for decades. Some notable examples among many are Henry Cobb’s John Hancock Tower in Boston, much of I. M. Pei’s work including the Dallas City Hall, and Mies van der Rohe’s Neue Nationalgalerie in Berlin.

3) to serve automotive scale. Commercial buildings that are designed to be legible from roadways assume a radically different shape. The human eye can distinguish about 3 objects or features per second. A pedestrian steadily walking along a 100-foot (30-meter) length of department store can perceive about 68 features; a driver passing the same frontage at 30 mph (13 m/s or 44 ft/s) can perceive about six or seven features. Auto-scale buildings tend to be smooth and shallow, readable at a glance, simplified, presented outward, and with signage with bigger letters and fewer words. This urban form is traceable back to the innovations of developer A. W. Ross along Wilshire Boulevard in Los Angeles in 1920.

(From Wiki)