OBSERVATIONS: THE SQUIRREL ON YOUR SHOULDER Apparently in Russian the alcoholic

http://www.adweek.com/adfreak/drunk-squirrel-warning-russians-alcohol-11855CULTURAL OBSERVATIONS: THE SQUIRREL ON YOUR SHOULDER

Apparently in Russian the alcoholic experience of Delirium Tremens (beloy) translates to something that’s pronounced very much like “squirrel” (belka). So, if you’re out on the town, and behaving oddly while drinking, people will ask you if you see the squirrel on your shoulder. And dozens of variations all of which allude to your state of mind and the presence of squirrels. (In America we usually talk of spiders – which isn’t anywhere near as cute or funny.)

The attached video is a Russian Public Service Announcement that plays off the popular bit of humor. But. Sigh. Those cute fuzzy little creatures. I will never look at them the same again. 🙂