Theme: Productivity

The head of your PMO (Project Management Office) should be someone who loves to shut things down. To make them clear. To get things done.

Your Legal staff, your accountants, and your project management office have a lot in common. Their creativity is applied to what we commonly call ‘efficiency’.

Your CTO, Your CCO (Creative Director), your CMO, and your CSO (head of sales, business development, and strategic partnerships) should be searching for recombinative opportunities that can be seized on behalf of your revenue stream and your customers. and the retention of your customers. These functions serve the purpose of creating opportunities. We call this ‘creativity’.

But to claim the search for efficiency is not a creative act is not quite correct, and can be both disincentivizing and demoralizing for those people who must find creative means of efficiently producing outputs at the lowest cost.

And the same applies to the ‘creative’ side of the house, whose job it is to identify, create, and seize opportunities at the lower cost, producing potential that can be efficiently converted into asset, product, service, and revenue.

And within your technology team, it is actually a lot better to limit the number of inspiring creatives and increase the number of guys ‘who get things done’. The superstar model actually doesn’t work unless you have google levels of money to throw around, because it’s not clear that those people are actually better at production – at all. They just are good to have in the queue as a rapidly growing company. And moreover, if you’re large, it’s better that they’re working for you than for a potential competitor.

So why do I want to get this across? WEll, because a lot of entrepreneurs are looking for entrepreneurial peers. But that’s actually not so good an idea. ideas are cheap and expensive. Execution is what separates men from boys – survival from suicide.