“WE’RE ONLY CUSTODIANS OF PRETTY GIRLS AND FERRARIS” –“A pretty girl is like a

“WE’RE ONLY CUSTODIANS OF PRETTY GIRLS AND FERRARIS”

–“A pretty girl is like a Ferrari. An expensive impractical high- maintenance luxury item that’s a lot of fun if you can afford it.”–

Yeah. Though, as a serial tech CEO, who gave it all up, and retired young to work on Reform full time, I gotta tell you that in my heart of hearts I don’t miss much from that lifestyle other than a particular pretty woman and my Ferrari. You can keep all the status, responsibilty, influence and wealth – if you have just those two things and an apartment or condo with good social venues withing walking distance. 😉

Ferrari is driving an art form. You don’t so much own a Ferrari as serve as a temporary custodian of a work of art you can enjoy more so than most others.

I recall that most excellent of prank advertisements for Aston Martin, in which a very attractive woman without bottoms is in a kitchen making coffee with the tag line “You know you’re not the first, but do you really care? – Aston Martin Pre-Owned”

(Search for “aston martin ad pre-owned car girl”)

FWIW: I did a prank ad like this for Merrill Lynch investments back – I think it was the 80s? – in response to the tag line “Bullish on America”. Have you’ve ever noticed the map of the USA looks like a cow? I drew a bull enthusiastically ‘mounting’ the USA from the pacific coast side.

If you work in marketing and advertising you quickly discover that the creative departments – wether visual or editorial – come up with this nonsense on a regular basis and it’s surprising how little of it leaks.

Unfortunately, once in a while, one of those absurd ideas (Bud Light) sees light of day and creates a catastrophe.

😉

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