JOHN MARK ON CONTENT STRATEGY by John Mark I’ve been primarily building a “catal

JOHN MARK ON CONTENT STRATEGY
by John Mark

I’ve been primarily building a “catalog” of (explain, connect-the-dots) content that people can go back through and learn from once their interest is piqued, interspersed with a handful of “audience gaining” vids (targeted at popular keywords).

I’m getting toward the tail end of that phase (though there is so much insight opened up by Curt/P that it can be mined for a long time).

As things accelerate I may shift to more frequency of new-audience-gathering vids targeted at keywords etc (and then point to back catalog of vids so people can learn more).

I can see a few ways to utilize shorter vids:

1. Outline a policy, basic “why” behind it and basic “how it would work”.

2. Hot keywords/news events to gain new audience with related insight(s) that point people to explore the rest of the info funnel we offer.

3. Briefly outline a concept and point people to a previous vid and/or P.com article/search term etc. (Or, combining this with hot news item & how concept relates to it, as in #2 above.)