Every movement first attracts risk takers seeking leverage to compensate for the

Every movement first attracts risk takers seeking leverage to compensate for their outsider-ness. As the movement evolves you try to attract people who ‘get it’ and advocate it. As the movement evolves you try to attract talent that provides competitive advantage against other movements. If the movement has legs it will attract thinkers, advocates, organizers, actors. And the need for the outsiders will decline – they fill their purpose. And they are often angry about it.

This is how it works.