Actually women and men’s product evolution is a little different. Men tend to co

Actually women and men’s product evolution is a little different. Men tend to copy tools and signals that work, just like women do. But their tools and signals are narrower than women’s just as men’s consumption is narrower than women’s. They also tend to be more expensive. And (honestly) women are the most expensive signal we work to ‘buy’.

So men usually perform discretion at the top and then are copied, while women perform discretion nearly everywhere and try to preserve individualism. (Roughly). This means that men wear uniforms and women customize. It means that men buy cars and women clothes and shoes and purses. It means men build companies and women build offspring. And yes we overlap a bit.

But this produces different kinds of ‘waste’. Women’s clothing and accessories are more expensive, and men’s tools are more expensive than women’s.