http://www.puretheoryofmarketing.com/?p=83Four highly edited, shorter versions of this year’s strategy session content.
1) The Change In Sociological Context 11min
2) The Consumer Identity and Marketing 21 min
3) The CEO View of Brand as an Asset 11 min
4) The Technologist’s view of change 12 min
Source date (UTC): 2009-02-18 12:29:00 UTC
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