(capital raises) Just finished an interesting meeting with a new company doing t

(capital raises)
Just finished an interesting meeting with a new company doing the rounds. Good idea. Good tech. Good deck. Good person. Pitch didn’t inspire confidence though. So, had me thinking, and reiterating, you just have to pitch to the right people for you and your idea. I’ve closed deals with the first presentation on a biz I didn’t think was an easy sell, and taken a year to raise on what I thought was obvious. I’ve pitched to people so competent that It’s a privilege to share a room with them and just learning from how they ask questions. I’ve pitched to the ‘underlings’ on their way up. I’ve done acquisitions from investors who weren’t very bright – and were harming the business they owned. I’ve even had a firm tell me they would invest but wouldn’t like working on a board with me. (They had conflicting ambitions. I felt the ‘dishonesty’. I agreed.). Most of the time you need to give an investor candidate what they need. And mostly what they need is to trust you’re competent – as a team. And that isn’t always the same thing. In other words, it’s just sales, and in any sales gig you need to understand your customer, and give them what they need to decide. Mostly I try to explain that these people NEED to invest money. Most of the time you have to give them sufficient understanding to convince their partners that you check all the boxes so that they CAN invest in or lend to you.